Thursday, June 06, 2013

My webshow (How to Defeat Dudes) on Cable TV

So not too long ago, I got an email that I had been waiting over a year for. It was from the acquisitions/production manager of a new cable TV network called BlackBelt TV. She ran across my web show, How to Defeat Dudes, loved the concept, content, and execution and contacted me directly to ask me if they can air the existing shows on their network. Pretty exciting stuff, and makes me very very glad I invested in the time, money and resources to do it right, and do it in HD. Also makes me very happy that I followed through to complete the series of 12 even though I only really had the funds to do 8. For that, I can't thank the people who supported my fundraiser enough.

They still haven't decided how exactly they are going to air them, but part of the problem, I'm sure, is that as a YouTube show, I wrote them all to be around 5 minutes long. Even adding in commercial breaks (which is about 6 to 10 min of broadcast time) that's way too short for them to air as television shows in and of themselves. Because of that, they will have to combine them with something else and/or include them in some other form of content.

As for Black Belt TV, the network was started by Larry Kasanoff, (The Producer of True Lies, Mortal Kombat, and Mortal Kombat Annihilation to name a few), and is still very much in it's early stages.  Although some might think this makes the deal less sweet because it is still relatively small, I think it is great because it means they will be more flexible, easier to communicate with and easier to work with than if it had been picked up by a massive network with an extensive hierarchy. Furthermore, this also puts me in a position where I can part of their first programming line-up, and as long as I work hard to make sure we maintain a positive relationship, I will also be able to continually contribute to the network in one way or another as it continues to build, and my own career continues to progress. (They said they are already looking forward to seeing the movie I am producing this fall.) Potentially, this is a very cool position to be in, but more than anything else, I still consider it to simply be a step forward. If absolutely nothing else, having Dudes up show on a channel that broadcasts to 50 countries around the world, and having it do so to a concentrated audience of martial arts enthusiasts should provide me with a massive spike of both views and subscribers on my YouTube channel, and that in by itself holds a great deal of value. How to Defeat Dudes is supposed to air in a few months and it will be interesting to see what kind of response I will get once I have access to a television audience. To be sure, I am going to have haters to deal with, but as long as the overall response continues to be overwhelmingly positive, I can live with that. For the moment though, it just feels great to say "Step 1: Mission Accomplished."

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